Live Commerce Agency

Your brand,
live and selling.

We run your entire TikTok Shop operation — creator sourcing, livestream selling, shoppable content, and payouts — so you scale revenue without building an in-house team.

TikTok live selling creator presenting products on livestream
$24M+
GMV driven across
all markets in 2025
4,800+
Active creators
across the Americas
340%
Average GMV lift
vs. organic
5
Markets served from
our Miami hub
Live commerce product showcase and unboxing for TikTok Shop
The Opportunity

The biggest shift
in retail since
e-commerce.

Livestream commerce is already a $940B global industry — and the Americas are the fastest-growing frontier. The US market is expanding at 37% year over year, Latin America is following close behind, and the brands building their live shopping presence now will own the channel before their competitors show up.

Sources: Transparency Market Research, Coresight Research, TikTok — 2024/2025
$940B
Global live commerce GMV in 2024
$17B
US market in 2024 — growing at 37% annually
10×
Higher conversion vs. traditional e-commerce
40%
Fewer returns from live shoppers vs. regular online buyers
Our Edge

Built for brands
that want to
move fast.

Most agencies talk about live commerce. WABU actually runs it. We've built the infrastructure, creator network, and technology stack to take any brand from zero to a fully operating TikTok Shop program — in days, not months.

Whether you're a DTC brand looking to open a new revenue channel, a retailer expanding into social commerce, or a brand that wants to reach specific US audiences, WABU runs the full operation from our Miami hub.

DTC & E-commerce brands
Entering live shopping for the first time
Retail & CPG brands
Scaling beyond their existing channels
International brands
Entering the US market via TikTok Shop
US brands
Expanding into Latin American markets
Brands we've worked with
& more
Our Verticals

Two verticals.
One platform.
Every market covered.

WABU operates two specialized verticals from our Miami headquarters — giving brands access to every live commerce audience in the Americas through a single agency partner.

01
General Market

Full-service TikTok Shop operations for English-language audiences across the US. Creator sourcing, livestream production, shoppable content, and affiliate management — all managed from onboarding to payout.

English-language creator network
Livestream and shoppable video campaigns
Affiliate program management
Real-time attribution and payouts
02
Hispanic & Latin America

Bilingual and Spanish-first live commerce for the US Hispanic market and cross-border expansion into Mexico, Colombia, and Brazil. Culturally relevant content powered by local creators.

Bilingual and Spanish-first creators
U.S. Hispanic audience targeting
Cross-border LatAm market entry
Explore our LatAm vertical →
Explore our Hispanic & Latin American live commerce vertical →
The Process

Live in 10 days.
Scaled in 90.

From zero to a fully operating live commerce program. We handle every layer so your team doesn't have to.

Content creator filming shoppable video for social commerce
01
Brand Onboarding
We connect your TikTok Shop, install tracking, and configure your entire livestream commerce infrastructure in under two weeks.
02
Creator Matching
Hundreds of creator affiliates apply to represent your brand. You approve who you love through a simple portal — we handle the rest.
03
Content at Scale
We activate your creator roster for weekly live sessions and shoppable videos, with moderators and creative support included.
04
Optimize & Scale
Real-time attribution shows exactly which sessions drive revenue. We double down on what works every single month.
Platform

Everything
in one place.

Your account team is backed by purpose-built social commerce technology managing every touchpoint — from creator onboarding to payout.

Real-Time Attribution Dashboard
See exactly which creator, shoppable video, and live selling session drove every sale. Feeds directly into payouts with zero manual work.
Top Creators · This Week
@maya_creates
$12.4K
@shopwith_k
$9.1K
@livestyle_j
$7.2K
@trendhaus
$5.8K
Creator Management
Use our AI tools to test markets, scripts and variations. Then easily select, approve, onboard, record and pay hundreds of creators curated specifically for your brand.
Live Event Management
Dedicated moderators, pre-live checklists, real-time metrics, and post-event summaries for every session.
Sample Fulfillment
We coordinate product samples to hundreds of creators simultaneously. Every shipment tracked, every receipt confirmed.
Branded Landing Pages
Every post drives to a mobile-optimized page with live countdowns, featured products, and tracked links — built by us.
Brand products ready for live shopping campaign
Results

Brands that scaled
with WABU.

↑ $1.2M GMV in 90 days

WABU turned our TikTok presence from a side experiment into our top revenue channel. They handled everything — we just reviewed approvals.

S
Sarah C.
Head of Growth · Beauty
↑ 380% conversion rate lift

The attribution dashboard is a game changer. We know exactly which creators drive ROI and make decisions in real time instead of waiting for reports.

J
Jenna P.
VP Commerce · Retail
↑ $840K GMV in 60 days

WABU matched us with creators who understood our product and the culture. Our TikTok Shop now drives 40% of total sales.

R
Roberto M.
VP E-Commerce · Home & Living
↑ 3 new markets in 90 days

WABU’s Miami team handled creator sourcing, compliance, and live events — we were selling in three countries within a quarter.

A
Ana G.
Director of International · Skincare
Planes

Simple.
Performance-aligned.

A monthly retainer plus a percentage of sales. We only scale when you do.

In-Store Live
$500
/ hour*
+ % of gross sales
Setup at partner location or yours
Peak or off-peak live shopping
Day/Weekly/Monthly rates available
Volume discount for multiple locations
Hosted by trained brand ambassadors
Branded booth & equipment setup
Distribute promo giveaways
Standard landing pages
Post campaign reports
Dedicated account manager
Get started
Most Popular
Content Network
Tiered
/ mo
+ % of gross sales
Broad selection of content creators
Pre-recorded or live shopping
Defined approval process
Content boosting*
Samples distribution
Custom script & brand playbook
Custom landing pages
Cross-platform distribution*
Weekly reporting
Dedicated account manager
Get started
Shop Management
Custom
Performance-based structure
Campaign planning & store setup
Manage ad spend
Site review & optimization
Product strategy & inventory tracking
Customer support operations
Platform violation management
Tech onboarding & best practices
Dedicated account manager
Talk to us

* Subject to additional costs

Now accepting new brands

Ready to go live?

Tell us about your brand. We'll reach out to schedule a strategy session.

No commitment required.
FAQ

Common questions.

What is a live commerce agency?

A live commerce agency manages your brand’s entire livestream selling operation — from sourcing and managing creators to running live shopping events on TikTok Shop, tracking real-time sales attribution, and handling creator payouts. WABU handles all of this end-to-end.

How does TikTok Shop live selling work?

Creators go live on TikTok with your products pinned to the stream. Viewers can purchase directly without leaving the app. WABU manages the full process: creator matching, product sampling, live event production, and performance tracking.

How quickly can my brand start live selling?

Most brands go live within 10 days of onboarding. We connect your TikTok Shop, configure tracking, match you with creators, and coordinate product samples — all before your first livestream event.

What results can I expect from livestream commerce?

Live shopping converts at up to 10x the rate of traditional e-commerce. WABU clients typically see a 340% average GMV lift versus organic, with top brands generating over $1M in GMV within 90 days.

Do you offer bilingual and Spanish-language live commerce?

Yes. WABU specializes in Hispanic live commerce with bilingual and Spanish-first creators. Our network includes creators fluent in both English and Spanish who understand cultural nuances — from product positioning to community engagement — ensuring your livestreams resonate authentically with U.S. Hispanic audiences.

Can you help my brand sell in Latin American markets?

Absolutely. Our Miami-based team manages cross-border live commerce operations for brands entering Mexico, Brazil, and other LatAm markets. We handle local creator sourcing, TikTok Shop setup in each market, compliance, and live event production — so you can expand without building a local team.